Nike _ SNKRS
Street Stories
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NIKE SNKRS Street Stories
Client: Nike
Agency: DNA PDX
The challenge was building meaningful connections with the user community on the SNKRS app. This project developed focused on creating a short video series that shared the stories of sneakerheads across the country. It was Humans of New York meets sneakerheads.
Led ideation and strategy with creative team
Contacted and networked with sneakerheads using social media
Conducted on-camera interviews and got talent comfortable
Served as a part of the photography & videography team
Gathered feedback and directed post-production
